Kochi-based online streetwear brand Wldwst has hopped into a sustainable line of products. The venture that was founded in 2018 by four friends John Jolly, Daniel Francis, Amith Vishnu, and Anosh PE, has introduced its hip-hop and eco-friendly collection recently. “Sustainability is not new for Wldwst. Our previous collections can also be categorised as sustainable as we work around avoiding wastage and using sustainable fabric like cotton instead of polyester,” says John, one of the founders of Wldwst.
The new line of products includes oversized unisex shirts, tote bags and bucket hats. According to the founders, the road of sustainability is a measure to empower the weavers of Chendamangalam and other local artisans who are struggling to make ends meet. “The Khadi material for the products are weaved by the artisans at Chendamangalam. The minimal prints are hand-embroidered by local women. Every piece is unique and handmade,” adds John.