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The evolution of the hip-hop community dates back to the mid-1970s, and it was one of the most celebrated cultures in the whole world. This culture not only introduced new trends in music, but also fashion styles that have disrupted the industry. Streetwear is gaining popularity in India with many homegrown brands popping up. This particular line of fashion has more to do with buying into the street culture than fashion. Wldwst, Kerala’s first streetwear brand, has created a strong presence in the state by promoting streetwear and street culture.

A bunch of friends from Kochi, John Jolly, Amith Vishnu, Anosh PE, and Daniel Francis launched Wldwst with an aim to popularise streetwear culture among Malayalis. “All of us were interested in hip-hop music and culture. This interest grew our curiosity to know more about streetwear. But when we searched for streetwear brands, most of them were quite expensive. This realization led us to start a streetwear brand in Kerala that provides quality streetwear collections in an affordable price range. Wldwest thus began in 2018,” shares John Jolly, co-founder of Wldwst.

Read More: https://pinklungi.com/wldwst-keralas-first-streetwear-brand/

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